Social Media Management

The Challenge

Positioning a highly creative brand with little social voice

edgefactory is a highly visual, creative agency, but its social presence didn’t reflect that. Content was posted inconsistently, brand voice shifted depending on who was posting, and there was no clear system to support storytelling at scale. The result was a social presence that existed, but didn’t clearly communicate who the brand was, what it offered, or why it mattered.

The challenge wasn’t a lack of creativity; it was the absence of structure needed to consistently showcase that creativity in a cohesive, intentional way across platforms.

My Role

Creating systems to organize, plan, and delegate tasks to build an efficient, creative-first social plan

I led the development of a scalable social media system that allowed creativity to thrive without sacrificing consistency or brand integrity. Starting as a one-person operation, I built the strategy, processes, and workflows from the ground up and later scaled them into a team-led function.

My responsibilities included:

Defining a clear brand voice and content pillars
Establishing a consistent posting cadence
Creating an Asana-based content calendar for long-term planning
Designing approval workflows to protect brand alignment
Delegating execution while maintaining creative and strategic oversight

These systems transformed social media from a reactive task into an intentional, brand-driven channel; one that leadership could trust and teams could execute efficiently.